For marketing reasons, a newspaper advert and a double page
spread would be hugely important. That’s why I went into great detail in ensuring
that my products worked together.
Newspaper advert
I designed the newspaper article so I could display the
Allam’s at the centre of some smashed glass. I did this with Stuart Hall’s
theory of encoding; he stated that when a producer constructs a text, they
encode it with a message. In this case I did it so I could represent the border
between the fans and the owners; there isn’t any communication between the two
and I felt like this is the best way to represent it. The audience will
instantly connote what the documentary is about resulting in higher views; the
documentary doesn’t need to be explained on the advert as the picture should
explain it enough. The colour scheme between the ancillary texts and the main
product remains consistent, which should result in the audience knowing
instantly what the topic of the documentary is.
I have displayed the time and the date in which the
documentary will be aired, I have also displayed the channel ‘European sport’
which is a channel I created. This has an obvious effect in telling the audience
when the program is on; if people don’t know when it’s on then they won’t be
able to watch.
My first draft was fairly basic and I didn’t even display
when the documentary was on, with this in mind I had to make changes. I made
the date fairly large in comparison; this is because it’s important to catch
the audience’s eye when it’s placed in a newspaper.
The colour scheme of my advert also helps in alluring the
audience to the advert. The text which I
used was fairly bold, combined with my colour scheme it should attract the
audience to ultimately watch my documentary.
Overall my advert was designed to reach beyond the niche
audience; the Hull fan base in comparison to the average football club is
small. Not even the whole of the Hull City fan base will watch the documentary.
I had to try and reach beyond this, by referring to it as ‘club in crisis’
people will connote that it’s about the ownership troubles. A lot of football
fans, because of Hull City’s premier league status and the wide scale issues
that the club has suffered this season, people will know who Hull City are.
Other audiences which may become attracted to my product are fans of Blackburn,
Blackpool and Charlton who have all suffered similar issues.
Double page spread
It was important for me
to appeal to every football fan when writing the article, I rarely referred to the
club as I wanted to reach out to all fans of football clubs. This is effective
because if it was to be published it may attract a wider audience, which is obviously
important.
By using a pan shot of the KCOM stadium, the audience
will instantly recognize that it’s based on Hull City, especially Hull fans.
Due to Hull City’s premier league status, fans of other clubs will also recognize
that it’s based on Hull City. The first thing that they will look at when reading
the article is the background picture as it covers the full page.
One convention of newspaper articles trying to advertise a
documentary, or any piece of media is ratings, with this in mind I made two
rating’s up. This would have a good effect on the reader because it will make
them more likely to watch the documentary if it has good ratings.
I used a quote from a life-long fan. I did this because
people who are reading the article are football fans; by displaying a quote
from a fan of the club which it’s based around, it should appear to the wider audience
that he is almost appealing for them to watch it and find out what’s really
happening. This links back to the main purpose of the documentary, which is to
raise awareness around the subject.
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